What Married at First Sight Doesn’t Show You - Georges Bert

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In this episode, the lads dive into the behind-the-scenes truths of bodybuilding, reality TV, and the coaching industry. With guest Georges Bert, they explore how authenticity, honesty, and strategic problem-solving define what makes a great coach—and what pitfalls to avoid in fitness and media.

We explore:

⬛Insights into the "fake" world of reality TV

⬛The impact of social norms on body image

⬛Why 1200 kcals is not enough for any adult

⬛What makes a successful coach

🌐 Connect With Your Hosts Host's:

Dan King & Nick Finch Instagram, Facebook & Tiktok: @coach.dan.king & @getfitbynick

Website: https://mycoachinglab.co.uk/home

Guest Info: Georges Berts Instagram - @georgesbert

Timestamps- 00:00 - The truth about weight loss: avoid quick fixes, embrace consistency 00:29 - Online coaching as problem-solving: beyond just workouts and meals 00:58 - How manipulation and lying are common in gyms and PT sessions 01:56 - George's journey: from rugby to personal training, and lessons learned 03:21 - The evolution of fitness industry standards pre-Instagram and social media 06:33 - Steroids, genetics, and social media’s role in shaping physiques 10:23 - The importance of honesty about supplement use and natural vs. enhanced physiques 12:15 - The reality of "growth" in public perception vs. genuine muscle development 14:00 - Behind the scenes of Married at First Sight: filming, editing, and authenticity 16:26 - The role of legal marriage in TV shows and how it affects contestants' lives 18:46 - How shows influence perceptions of relationships and authenticity 21:21 - The impact of editing and story producers on how contestants are portrayed 24:00 - What qualities make a coach truly effective in changing lives 25:35 - Supporting clients with unlimited communication and emotional guidance 26:29 - Why quick results are often unsustainable—and how patience leads to lasting change 33:07 - The significance of tracking food sources and understanding hidden calories 39:17 - The complexity of calorie deficits, metabolism, and maintaining motivation 43:07 - How to approach fat loss safely without risking burnout or injury 46:53 - The importance of ownership in your health journey: every decision is a choice 55:27 - Building genuine trust versus transactional coaching: the human element 62:28 - Pricing strategies for online coaching and maintaining service quality 66:58 - The fun of the "toxic" wheel: categorizing unhealthy habits with humour 70:35 - The double standard: body positivity campaigns for women but not for men 71:34 - The appeal of bodybuilders and powerlifters embracing their unique physiques 72:57 - Final plug: connecting with George and his diverse media projects